Lauren Powers Creative

The Marketing Playbook for organic farms.

A practical, tiered system built from real customer research. Stop guessing. Start growing.

£25

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What's inside

A tiered system built for farms that are ready to grow

Ground Work

Your Customer, Messaging & Brand

Customer persona framework
Value proposition template
Brand codes system
Tone of voice guide

Foundation

The Must-Haves

Product experience and retention
High-converting website checklist
Google Business Profile setup
Content system basics
Basic analytics

Growth

Acquisition, Referrals & Paid Ads

3-pillar acquisition framework
Referral programme
Local partnerships guide
Google & Meta ads recommendations

Maintenance

Review, Refresh & Stop What Doesn't Work

Quarterly health check
Annual customer survey template
KPI dashboard template
Tech stack recommendations

Companion workbook included

Based on real SCF research

PDF · Instant download

Lifetime access

Who it's for

Made for organic farms that want to grow without the chaos

You run an organic farm, veg box scheme, or ethical food business
You know marketing matters but don't know where to start
You're spending time on marketing but not seeing results
You want a system — not a list of random tactics
You care about authentic connection, not corporate campaigns
You want more customers without burning out

Probably not for you if…

You already have a full marketing team
You're looking for growth-hacks and viral shortcuts
You run a large-scale conventional agriculture operation

Lauren is smart, creative and organised. She is as dedicated to sustainable food systems as she is to making paid advertising and SEO work for small businesses. I would not hesitate to recommend Lauren.

Alice Brown · Sutton Community Farm

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Your business

Business / farm name

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Order summary

The Marketing Playbook

A tiered, practical marketing system for organic farms and ethical food businesses.

Full playbook PDF (21 pages)
Companion workbook
Customer persona framework
KPI dashboard template
Content calendar template
Lifetime access

Total

£25

Not sure? If you buy and feel it's not right for your business, email me within 7 days for a full refund.

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Your bundle includes:

1. The Playbook.pdf 2. The Workbook.docx 3. KPI Template.xlsx 4. Content Calendar Template.xlsx