Marketing strategist & content producer

Content and marketing strategy for businesses that need a measurable ROI, not just something that looks pretty.

I plan the strategy and produce what runs it: photography, video, social, brand and paid, so every piece ties back to a goal instead of padding a content calendar.

See the work → Work with me →

01 — Recent Results

Recent Results

Three projects that show the range: a full marketing system, a brand film, and a live event captured in one night.

Sutton Community Farm website and Eat more veg print piece

Sutton Community Farm · Marketing Manager

A marketing system, built from scratch.

A community-owned organic farm in South London with strong values and no marketing operation. I built the whole function: strategy, brand, website, social, content, email and paid ads. Eighteen months, six workstreams, one system the team can run without me.

25% more customers · 67% lift in account creation · 3× return on email spend

Read the case study →

Boy running past a field, Farm to People

Farm to People · Concept, script, voiceover, edit

Know your farmer. Know your food.

A Connected TV spot for a New York online farmers market, cut entirely from footage they already had. Any competitor can claim freshness. Knowing the person who grew your food is harder to copy, so I built the script around the farmer and took it emotional rather than informational.

30-second edit · 15-second cutdown

Watch →

CUPRA interactive light installation filmed at launch

Wildbytes × CUPRA · Filmed, produced, edited · Berlin

A metaverse launch, captured live.

Innovation agency Wildbytes brought me in to film their interactive screen installations at CUPRA's launch event. Low light, a moving crowd, one night to get it. Shot, produced and edited solo.

Watch →

See all the work →

02 — What You Get

What You Get

One person handling strategy and production, so nothing gets lost between the plan and what actually gets made.

Strategy

Marketing strategy, customer research, positioning, channel planning and reporting.

Video

Concept and script through directing, filming, editing, motion graphics and vertical cutdowns.

Photography

Commercial, lifestyle, event and documentary, on digital and 35mm film, edited and retouched.

Social

Content planning, production, account and community management, and paid social.

Brand & Design

Brand guidelines and visual identity, print and digital collateral, templates, reports and decks.

Web & Email

Content layout and UX, conversion optimisation, SEO fundamentals, email marketing and automation.

Lauren is smart, creative and organised. She is as dedicated to sustainable food systems as she is to making paid advertising and SEO work for small businesses. I would not hesitate to recommend Lauren.

Alice Brown · Sutton Community Farm

The Marketing Playbook

I also wrote a marketing playbook: a tiered system for small businesses figuring out where to start, built from real customer research.

Get the Playbook →

Have a project in mind?

Tell me what you're trying to grow, and I'll tell you what it'd take.

Get in touch →